ECOLINE links technology with affordability

ESTABLISHED in 2008, ROTOCON provides tailor-made turnkey solutions for the label printing and packaging industry and is committed to providing first-class customer service and after-sales support.

Under the leadership of Michael Aengenvoort and sons, Pascal and Patrick — with a combined 80 years of hands-on experience and knowledge of label printing and finishing machines, accessories, and consumables — ROTOCON’s team of directors has grown to include market and business development director, John Lomberg.

John is responsible for identifying new printing solution opportunities in South and sub-Saharan Africa and managing ROTOCON’s corporate social involvement programmes, sustainability, regulatory compliance and BBBEE, as well as monitoring and developing policies related to risk management.

‘This position allows me to leverage my 25 years’ experience in senior and executive roles within the financial services industry to assist customers in the labelling and narrow web industry,’ comments John.

Satisfying technology needs with ECOLINE

ROTOCON’s board of directors consists of John Lomberg and the Aengenvoort trio of Pascal, Patrick and Michael.

According to Michael, ROTOCON’s goal is to learn about its customers’ printing environment and recommend the ideal solution to meet their needs. ‘Label printers, especially smaller operations and start-ups, must carefully balance quality with economy when investing in technology,’ he explains.

This led to the development of ROTOCON’s economy line of finishing equipment in 2013, market trials and the official launch of the ECOLINE brand four years later.

ROTOCON provides the ECOLINE range of printing, converting and finishing equipment, on-site service and spare parts as a complete package.

‘We have developed this range of machines with a compact footprint, easy-to-use control panel and open machine design to ensure it’s user-friendly. A modem for remote fault finding and maintenance allows ROTOCON’s technicians to respond quickly to operators’ software and drive-related queries,’ explains Pascal.

In a recent update on the first-ever ECOLINE installed in South Africa at Stellenbosch-based walk-in label factory, Label Mountain, the team described the RDF 330 digital printed label converting and finishing machine as the most important machine on the floor (PPM July 2021).

The machines are supported by nine fully-trained and highly knowledgeable technicians, dedicated to customer service. They have an extensive stockholding of spare parts, cutting tools and consumables available to them and these are delivered directly to customers by ROTOCON’s fleet of delivery vehicles.

The ECOLINE systems have been sold and commissioned beyond South Africa in Mauritius, Namibia, Botswana, Europe, Australia, and the US. Australian-based Luminar also reported to PPM that it was a great decision to invest in an ECOLINE RSI 330 slitting, inspection and rewinding system four years ago as it has provided 100% reliability and not required any technical support.

‘Specially selected overseas machine builders produce the range according to our stringent quality specifications and cost-efficiency needs. This includes solid, vibration-free construction and the latest engineering technology,’ comments Patrick.

“The latest ECOLINE models, launched in 2020 and 2021, are the RFP 340 flexographic printing press, Pro Mount Platemounter and Pro Clean Anilox Roller Cleaner.”

Going beyond borders

With headquarters in Cape Town and branches in Johannesburg and Durban, ROTOCON has expanded its global presence to Europe and Asia in the past few years.

In 2018, the company established ROTOCON Europe as a subsidiary to provide local after-sales service for the ECOLINE range to printers and converters across the EU. In addition, it appointed ROTOCONTROL to manage sales in the North American market and provide after-sales support through its parent company, EMT International.

ROTOCON further expanded the ECOLINE range’s international reach in 2020 via its subsidiary ROTOCON Asia.

‘ROTOCON’s philosophy is to deliver world-class customer service — our teams uphold it in South Africa, Europe, and Asia along with their unrelenting commitment to quality and innovation,’ concludes Michael.

PDF of article»» as featured in PPM

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