New press, new premises as Alberton Labels its future bright

EXCITING things are happening at Alberton Labels. And the company may well have to reconsider its name soon, as it will no longer be a citizen of Alrode. New, larger premises have been secured in Midvaal close to Vereeniging and MD Johan van der Merwe is like the cat that’s cornered the market on cream. ‘The new site will give us and our equipment room to breathe for many years to come,’ he enthuses.

Until recently, the print and finishing department relied on seven dependable workhorses including a three-colour Mark Andy 830, one- and two-colour Bobst 160s flexo die-cutter and a Rotoflex VSI 330 slitter/rewinder.

But riding in on Covid-19’s coat tails were enticing opportunities that prompted Johan to venture into glorious technicolour. He contacted the Aengenvoorts from Rotocon, whom he knew only by reputation.

‘Unlike others who hung back during level five lockdown, wary of where things were heading, Rotocon’s attitude was “let’s go for it”,’ Johan elaborates.

Johan settled on a second-hand eight-colour flexographic press to capitalise on new work and eliminate outsourcing.

Rotocon impressed immediately, he adds, even delivering a much-needed flexible die well after business hours one evening and hastily remedying a minor commissioning hiccup.

‘Ask Rotocon for the impossible and the team will deliver it in record time. The Aengenvoorts are great to have in your corner,’ he stresses.

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Michael Aengenvoort (ROTOCON group CEO), Benny Friedman (Rebsons Labels managing director), Carlton Motolla (machine operator), Linda Madonsela (supervisor), Norman Maja (die-cutter) standing next to the CHROME RDF 340.

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