Article by Anton Pretorius, featured in WineLand Magazine. PDF version here.
IT’S NO SECRET THAT YOUTH DEVELOPMENT AND HUMAN CAPITAL REPRESENT THE CORNERSTONE OF CORPORATE SOCIAL RESPONSIBILITY IN THE MODERN AGE. LEADING PRINTING EQUIPMENT SUPPLIER ROTOCON HAS INVESTED IN TWO INITIATIVES THAT UNDERSCORE ITS COMMITMENT TO YOUTH AND EMPLOYEE DEVELOPMENT IN THE SOUTH AFRICAN WINE AND PRINTING INDUSTRIES.
I LOVE ROTOCON
ROTOCON’s latest campaign recognises its clients’ employees who work with products represented by its 14 partners and the ECOLINE brand. The I love ROTOCON campaign officially launched on 1 May to coincide with Workers’ Day in South Africa.
To participate, employees of ROTOCON’s clients who operate machinery or use consumables represented by ROTOCON or ECOLINE equipment, are encouraged to take a selfie with the product and share the photo by emailing it to firstname.lastname@example.org. They also have to follow the ROTOCON Facebook page where monthly winners will be announced. Winners receive a certificate, R1 000 Woolworths Gift Card and ROTOCON clothing.
ROTOCON’s 14 partners include Cheshire Anilox Technology, Domino, DuPont, Erhardt+Leimer, Kocher+Beck, MPS Systems, Pantec GS Systems, Phoseon Technology, Rheintacho, Rosas Maschinenbau, RotoControl, Screen Europe, UV Ray and Wink Stanzwerkzeuge. The ROTOCON 2021 Product Profile contains the full range of represented products.
“We care about the people who work hands-on with the products we represent and want to recognise their efforts and passion for what they do,” ROTOCON director and co-owner Michael Aengenvoort says. “We look forward to receiving the selfies and announcing the monthly winners.”
Banie Stafford of ROTOCON’s graphic design agency added, “As a proud South African, I strongly believe in thinking globally and acting locally. I’m excited to be part of this campaign that supports the print community and honours our local workforce.”
30 UNDER 30 INITIATIVE
WineLand Media, in collaboration with ROTOCON, hosted the 30 Under 30 event at the end of May to honour 30 young wine professionals who are making their mark in the South African wine space. They are from various backgrounds and sectors in the wine value chain, and include soil scientists, sommeliers, winemakers, wine marketers, harvest assistants and brand ambassadors.
During a special awards lunch at Vinpro’s Paarl headquarters the 30 industry movers and shakers were recognised for their talent and overall contribution to the South African wine industry. Called the WineLand and Rotocon 30 Under 30 Community, each one received a certificate and special gift box to commemorate their commitment to South African wine. The event also help identify the future leaders of the industry.
The awards lunch presented an opportunity to network with like-minded young people and hear their voices on various industry-related topics and issues. “Our aim is to pave their way to prosperity,” WineLand magazine editor Wanda Augustyn says. “To realise both our dream and purpose, we have to identify and shine the light on young talent in our country and people who are actively trying to make a difference. These young voices will become the leaders of tomorrow and we want to help shape their future.”Michael is upbeat about South Africa’s future. “Despite the many challenges that face our country’s youth, there’s immense potential that can be exploited. As a company we have a commitment to the development and mentorship of the young leaders of tomorrow. We look forward to seeing how they will apply and further refine their skills in the South African wine space and we hope that this award will inspire them to go above and beyond their duty.”
By partnering with the WineLand 30 Under 30 initiative, ROTOCON hopes the power of technology will inspire young people to pursue their ambitions. ROTOCON prides itself on utilising the best and most reliable printing technology on the market through their represented SCREEN Truepress Jet L350UV+ SAI Series and ECOLINE equipment, but also by offering tailor-made turnkey solutions for South Africa’s label printing and packaging industries. “We’re excited to have ROTOCON as our partner to acknowledge and honour the industry stars of tomorrow,” Wanda says.