ROTOCON launches CHROME in Sub-Saharan Africa

ROTOCON has launched its new CHROME range of printing and finishing equipment in Sub-Saharan Africa. This new series of machines provides label and flexible packaging printers with greater customisability and modular upgrade options to expand their market reach.

CHROME follows ROTOCON’s ECOLINE range of printing and finishing equipment launched in 2017 when the company identified a need for good quality-built machines—featuring solid, vibration-free construction, an open design, easy-to-use control panel, and the latest technology to maximise operator friendliness—which was affordable for start-ups and medium-size converting companies.

The success and proven reliability track record of the ECOLINE range and the changing needs beyond the self-adhesive labelling industry have triggered the launch of CHROME to ensure both versatility and affordability. ROTOCON can tailor-make their CHROME machines with more converting options at a very attractive price level/capital outlay cost and quality level that rivals international market standards.

“As part of our long-term partnership approach and commitment to providing exceptional service and after-sales support, we have listened to customers’ requests for more customised solutions,” said ROTOCON’s founder and CEO, Michael Aengenvoort. “We can develop each CHROME model according to their specifications to successfully run a wider range of materials and applications.”

For converters serving the wine industry, ROTOCON can customise the CHROME RDF (ROTOCON Digital Finishing) embellishment package accordingly to include cold and hot foiling, embossing, and rotary screen printing to produce top-notch finished labels.

For printing stretchable unsupported films, ROTOCON offers an advanced drive package for the CHROME RFP (ROTOCON Flexo Press) to produce better results across multiple substrates (20 to 600µm), faster set-up times, and a wider range of packaging application possibilities.

Similarly, the CHROME RSI (vertical) and RSH (horizontal) slitting, inspection and rewinder systems can feature this upgraded drive system to rewind tension-sensitive filmic materials such as shrink, BOPP, and PET at output rates of up to 320m/min. Additionally, specifying it with an automatic slitting system instead of using a manual crush knife or razor slitting will help improve production efficiencies.

The ECOLINE and CHROME machines are developed and manufactured in the China–Singapore Suzhou Industrial Park (SIP) area and overseen by Michael Wang, managing director and shareholder of ROTOCON Asia.

“We are excited that the first CHROME RDF digital printed label converting and finishing system has been installed and commissioned at a label converting operation in Cape Town,” Aengenvoort concluded.


With headquarters in Cape Town and branches in Johannesburg, Durban, Europe, and Asia, ROTOCON provides tailor-made turnkey solutions for the label printing and packaging industry. Our goal is to learn about your printing environment and recommend the ideal solution to meet your needs.

In South Africa, ROTOCON represents industry-leading brands including Cheshire Anilox Technology, Domino, DuPont, Erhardt+Leimer, EyeC, Kocher+Beck, MPS, Pantec GS Systems, Phoseon Technology, Rheintacho, Rosas Maschinenbau, ROTOCONTROL, Screen, UV Ray, and Wink, in addition to its range of ECOLINE and CHROME printing and finishing machines.

On-site installations, training, after-sales service, maintenance, spare parts, consumables, and refurbished equipment are also available through ROTOCON.

ROTOCON is committed to providing exceptional customer service and after-sales support.

Media Contact:

Heather Roth | Marketing Communications Manager
Tel: +49 1522 181 3284


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