ROTOCON has launched a wine label design competition in partnership with the Tshwane University of Technology (TUT). The competition is open to undergraduate students at TUT’s Department of Visual Communication, Faculty of Arts & Design, and the winner will be announced at WineLand Media’s 30 Under 30 Awards on June 16, 2023.
The TUT Integrated Communication Design students will develop an innovative, cutting-edge wine label design that factors in design process and strong ideation that must also speak to contemporary printing processes as well as finishing, including foils, varnishes, die-cuts, and embossing. One winner from the competition will be selected, awarded R30,000 prize money, flown to Cape Town to be recognized at the WineLand Media/ROTOCON prestigious 30 Under 30 Awards luncheon, and receive a certificate from ROTOCON about their knowledge in label printing and finishing.
“As a sponsor of WineLand Media’s 30 Under 30 Awards for the third consecutive year, ROTOCON is adding to the spirit of the event with this competition, to also recognize the creativity and technical intricacies behind a wine label design and inspire young students with brand-driven innovation in this industry,” said Banie Stafford of B Creative, ROTOCON’s marketing and branding agency.
The winning label design will be printed on a press with auxiliary technologies, all represented by ROTOCON, and applied to wine bottles for presentation at WineLand Media’s 30 Under 30 Awards.
“The partnerships between industry and the university are of critical importance for our success,” said Herman Botes, Head of the Department Visual Communication. “We are excited to add this vibrant partnership to this mix that will enable our students to be industry ready in the niche area of wine label design and production.”
The 30 young individuals to be awarded by WineLand Media are from a variety of fields in the wine value chain – from soil scientists, sommeliers, winemakers, wine marketers, academics, PR and marketing experts, harvest assistants, and brand ambassadors.
“These young voices will become the leaders of tomorrow and we want to tell their stories, share their visions for our industry and help shape their future,” said editor of WineLand, Wanda Augustyn.
Herman Botes of the Tshwane University of Technology (TUT) and Banie Stafford of B Creative
About Tshwane University of Technology (TUT)
The Faculty of Arts & Design is one of the Tshwane University of Technology’s seven Faculties. It boasts five departments, namely Fine & Studio Arts, Interior Design, Design Studies (Fashion Design & Technology and Jewellery Design & Manufacture), Performing Arts (Dance, Music, Theatre Arts (Performer), Theatre Arts (Technical)), and Visual Communication (Commercial Photography, Integrated Communication Design, and Motion Picture Production). Our programme qualification mix is locally relevant and internationally competitive.
All programmes have career-focused progression possibilities – from diplomas at entry-level, to advanced diplomas, postgraduate diplomas, master’s and doctoral degrees. The diploma programmes lay solid foundations for graduates to enter the world of work confidently and competently. The advanced diplomas give graduates a deeper understanding of a specific area of specialisation in their discipline. The postgraduate diplomas prepare graduates for both the professional world, academia, and master’s and doctoral studies.
Entrepreneurship, Decolonisation, and the Africanisation of education in the creative industries are key and central aims of our programmes. Localised and context-specific knowledge systems are now embedded in every programme in the Faculty of Arts and Design and provide a purposeful focus on African art, design, dance, film, music, photography, theatre, and performance. The TUT programmes also keep abreast with international trends and global influences.
About WineLand Media
WineLand Media is a B2B publication read by a subscriber base that includes producers and wineries, winemakers, viticulturists, educational institutions, media, key directors and managers, advertising agencies/representatives, as well as suppliers to the industry.
Heather Roth | Marketing Communications Manager
Tel: +49 1522 181 3284