ROTOCON’s success hasn’t been the result of one or two visionary individuals – it’s the outcome of a deeply collaborative effort. From sales and service to logistics, training and administration, every member of the team plays a role in keeping the presses running and customers supported.
The company has built its reputation on the strength of a shared philosophy: that machinery means little without the people to maintain, understand and optimise it.
But it was never a solo mission. From the outset, it was a collective vision – shaped hand-in-hand by Michael, Patrick and Pascal Aengenvoort. Each brought their own strengths and perspectives, shaping ROTOCON into more than just a family business, but a united force.
Adding to this core team was Michael’s “fourth son,” in spirit if not by blood – Akmuth Sayed, who leads ROTOCON’s KwaZulu-Natal branch. Together, this tight-knit group has championed a culture of collaboration, trust, and long-term relationships – values that continue to define ROTOCON to this day.
‘We recognised the need for superior label printing technology, tooling and consumables but, more importantly, a customer-centric service,’ he recalls. ‘That was the impetus for our journey.’
ROTOCON’s approach to after-sales support reads more like a concierge service than a standard industry offering. Director Patrick Aengenvoort is emphatic: ‘We offer a hands-on service. We don’t just drop a machine and walk away. We’re on-site, advising on web direction, tooling compatibility and substrate behaviour. We solve problems even when the root cause has nothing to do with the equipment we’ve supplied.’
Central to this service ethic is ROTOCON’s technician training programme. The company invests heavily in training – locally and abroad – with partners such as SCREEN and MPS. Michael underscores the point: ‘Our technicians aren’t just engineers. They’re educators. They understand the full ecosystem – from presses to dies, from inspection systems to workflow. They train the operators, maintain the machines and ensure our clients are never left in the dark.’ All ROTOCON technicians regularly travel abroad to receive hands-on training on a wide range of printing technology and principal’s products, ensuring they stay at the cutting edge of industry advancements.
William White, ROTOCON’s service manager, embodies this ethos. ‘My training with SCREEN and MPS gave me the deep understanding of the technologies and problem-solving approaches required in the field,’ he says. ‘That preparation means I can resolve issues fast – even in remote areas – so our customers don’t lose production time.’
Another key team member who embodies ROTOCON’s service-first ethos is technical sales manager Sachin Sukhlal. Well-known and well-liked among ROTOCON’s clients, Sachin is not just a trusted advisor – he’s a true enthusiast for all things flexo. His deep technical knowledge and genuine passion, especially for ROTOCON’s flagship RFP (ROTOCON Flexographic Press) range, make him a go-to expert in the field.
‘I’m passionate about helping our customers get the most out of their presses – especially the RFP,’ Sachin shares. ‘It’s incredibly rewarding to see their confidence grow when the results speak for themselves.’
Sachin’s hands-on approach and commitment to customer success continue to strengthen ROTOCON’s reputation for personalised service and technical excellence.
This personal approach runs deep. ROTOCON sees its role not as a distributor but as a partner, often embedded in customers’ operations for the long haul. ‘We build relationships that last years,’ Michael explains. ‘When you see a SCREEN press or EyeC inspection unit in a South African plant, that machine lives in the ROTOCON ecosystem. We’ve installed it, we’ve trained the staff, we’ve committed to its performance.’
That sense of accountability and pride isn’t manufactured. It’s what fuels the company’s evolution, even as it continues to scale and diversify its offering. ROTOCON may sell machines, but what it really delivers is trust. And in a high-stakes, high precision industry like label printing, that trust is worth more than any machine. It’s the difference between downtime and uptime, between confusion and clarity, between a vendor and a true partner.
At ROTOCON, service isn’t the afterthought. It’s the product.
PDF of article»» as featured in PPM
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